4 Minutes Read

We all would agree to achieve what we aim, a correct strategy and planning are required. In the current pandemic 2020 scenario, if Digital Marketing Strategies are applied, it can help to build and robust the business downfall. As per the market studies, the situation is going to turn more vulnerable. The digital transformation is 70% of the world’s businesses have been either adopted or is in the process of adoption. So, are you prepared for this transformation. Today when people are spending most of their time at home, they are connecting to the rest of the world through the Digital world.

Let’s briefly discuss why digital transformation is a way out of crisis such as COVID-19 Pandemic 2020.

Develop or Redesign Your Website

If you don’t have a website, then this is the right time to take your business online. Digital marketing begins with developing a user-friendly website. Even when major places will get out of Lockdown, people will still prefer to shop online due to precautionary measure. If you already have a site, make your digital footprint stronger. You can get a website optimized and include the latest features like voice search, chatbots, mobile-friendliness to get more traffic on your site.

Digital Marketing Strategy

After accessing your current Digital marketing set up, the first step would be developing or redesigning your marketing strategies. Before you even start planning any new marketing campaign, you must define your future goals and find out how your site is performing at the moment. You need to find out what your competitors are doing and deep dive into your Google Analytics to find out what is working and what is not. If you’re not an expert in this, seek the assistance of a digital marketing expert to establish your campaign and implement changes as per the new marketing strategies.

 Social Media Marketing

After Lockdown social media has become everyone’s favourite. More and more people are using social media platforms to connect with the world. It’s the right time to connect with your customers through the social media platform. Social media sites like Instagram, Facebook, Twitter, and LinkedIn have become a powerful marketing tool. Just identify which platform your target audience is using most to increase your brand exposure.  The relationships you build today will help in days to come.

 Video and Email marketing

Video marketing has become more popular than what it was in past. It’s more likely to be boost marketing any day. With web live streaming, web meetings, and social media usage have increased rapidly. While COVID-19 related content is already in flight and time and restraints may prevent heavy video strategy, post-pandemic it will be a great time to test into the video.



For companies grounded, post-COVID messaging will need to be sensitive and on par with consumer interest. Winter travel, reopening brick and mortar, updated corona virus protocols. The business rules can be applied by following and adapting the changes. As they say flow along with the system.

You can also read our Blog on How to Restart your business after the crisis.

To be a part of Digital Campaign contact – DigiTrago Team to design and plan the best strategy.


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